There isn’t one fixed route into leadership here, but there is a clear path if that’s where you want to go. Many people start in roles like content, strategy, growth, design, or development and gradually take on more responsibility as they build experience.
As that happens, you’ll be supported to develop the skills that matter at that level. Things like decision-making, mentoring others, and shaping the direction of work rather than just delivering it.
It’s a steady progression where you’re trusted with more as you’re ready, with the backing to make sure you can actually step up and do it well.